Picture: Guangzhou Customs site display part of the seized infringement goods
On the morning of April 24th，On the occasion of the 23rd World Intellectual Property Day，Guangzhou Customs held a press conference on IPR protection，This paper introduces the experience and practice of customs protection of intellectual property in recent years and the results of its work，More than 10 kinds of goods, such as shampoo, shoes and clothing, bags, filters, mobile phones and accessories, football and tableware, which were seized by the customs in multiple channels such as freight, cross-border e-commerce and delivery, were displayed on the scene。
Solve the "pain points" of rights protection to support the innovation and development of domestic brands
North International Group Tianjin Tongxin Import and Export Co., Ltd. is a major recreational and sports goods enterprises in Tianjin, "DEER" is the registered trademark of the company, enjoy a high brand reputation in the Southeast Asian market。The company reflected to the customs that in recent years, the overseas market where the company has worked hard for many years has encountered the impact of inferior and cheap infringing goods, which has hit the confidence of local importers in purchasing, resulting in a substantial decline in the company's exports to the region。
Guangzhou Customs and the local customs of enterprises share infringement information in a timely manner, carry out joint risk research and judgment, and implement key and precise strikes on infringing goods at the port。On March 17, 2022, a Guangzhou trading Co., Ltd. declared to the customs the export of a vote of "unbranded" football and other goods to Bangladesh in the way of market procurement。According to the control instructions of Nansha Customs under Guangzhou Customs, 2,590 footballs marked with the "DEER" trademark were found after inspection。
In 2022, Guangzhou Customs seized 65 batches of infringing goods of domestic brands such as Huawei, Xiaomi, OPPO and DEER in the import and export links.30,000 pieces, a significant increase of 76% year-on-year。
Strengthen risk analysis to improve the precision of cracking down on infringing goods
Guangzhou Customs fully applies big data, 5G technology and other information and intelligent supervision means, through field patrol, machine inspection, manual inspection, etc., to increase the intensity of the crackdown on key sources and mail infringement, relying on the "smart Customs" system to accurately lock related emails, and effectively improve the positive supervision effect。
2022年7月，Guangzhou Post Office of Guangzhou Customs conducted risk analysis on mail declaration information and other related data，The party "HuangJun" sent nearly 1,000 emails to various parts of Europe in a month，And the declaration information is mostly "shoes", "women's wallets" and so on，There is a risk of exporting infringing goods in the form of distributed consignment。Guangzhou Post Customs immediately used the mail tracking function of the "Smart Customs" system to carry out accurate screening and centralized interception of export mail from the sender "HuangJun"。After checking, a total of 1,453 batches of infringing mails were seized, and 4,147 pieces of infringing goods of well-known brands at home and abroad were contained in the mails。
Adhere to the combination of promotion and multi-directional to enhance the sense of enterprise gain
At the beginning of this year, Guangzhou Customs, relying on the cross-customs law enforcement cooperation mechanism, carried out inspection of a number of goods declared for export by sea, and seized about 3 generator accessories suspected of infringing the independent intellectual property rights of enterprises with advantages in exporting intellectual property rights.60,000, providing strong support for enterprises to protect their rights。
"While supporting corporate rights protection，Guangzhou Customs combines local industrial development and characteristic advantages，Combined with the "Longteng Action" to carry out the "Export intellectual property advantage Enterprise training plan"，We will implement measures to facilitate rights protection, support recordkeeping and credit cultivation，There are 36 enterprises with intellectual property advantage in export in key training and plastic customs areas。"Guangzhou Customs General business Department deputy director Chen Xinyi introduced。Guangzhou Customs will continue to strengthen the intellectual property risk warning for import and export enterprises engaged in OEM production, market procurement, cross-border e-commerce and other fields, and establish a good overseas image of "Made in China"。
Guangzhou Customs deputy Commissioner Chen Pin said，Customs is the law enforcement department for border protection of intellectual property rights，Will seriously implement the deployment requirements of superiors，Continue to strengthen cooperation with administrative, law enforcement and judicial departments at all levels，And the cooperation of all sectors of society，We will comprehensively strengthen border protection of intellectual property rights，We will continue to create a favorable environment for law-abiding innovation，Services promote a high level of opening-up and high-quality development。